{"id":13776,"date":"2025-02-25T06:38:14","date_gmt":"2025-02-25T05:38:14","guid":{"rendered":"https:\/\/pool-line.hr\/politika-privatnosti"},"modified":"2025-04-22T12:02:59","modified_gmt":"2025-04-22T10:02:59","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/pool-line.hr\/en\/privacy-policy","title":{"rendered":"Privacy Policy"},"content":{"rendered":"

The purpose of this privacy policy is to inform customers, potential customers, and visitors to the Pool Line website, operated by Urbano ogla\u0161avanje d.o.o., \u0160kolji\u0107 15, 51 000 Rijeka, about the purposes and legal basis for the processing of personal data by Urbano ogla\u0161avanje d.o.o. (hereinafter: Urbano ogla\u0161avanje d.o.o., the provider, or the data controller).<\/p>\n

At Urbano ogla\u0161avanje d.o.o., we process your personal data with great care and responsibility.<\/p>\n

This privacy policy may be amended or supplemented at any time without prior notice. By continuing to use the provider\u2019s websites after such amendments or supplements, individuals confirm that they agree with the changes.<\/p>\n

All our activities comply with European legislation (Regulation (EU) 2016\/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data \u2013 General Data Protection Regulation or GDPR) and the conventions of the Council of Europe (ETS No. 108, ETS No. 181, ETS No. 185, ETS No. 189), as well as the national legislation of the Republic of Croatia.<\/p>\n

This privacy policy addresses the handling of information that the provider receives from you when you visit and use the Urbano ogla\u0161avanje d.o.o. websites or when you provide them in physical stores or during purchases and communication via telephone.<\/p>\n

The responsible person \/ data controller is:<\/strong><\/p>\n

Urbano ogla\u0161avanje d.o.o.<\/strong>
\n\u0160kolji\u0107 15
\n51 000 Rijeka
\nEmail: info@pool-line.hr<\/a><\/p>\n

Personal Data<\/h2>\n

Personal data is any information that identifies you as a specific or identifiable individual. An identifiable individual is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.<\/p>\n

In accordance with the purposes set out in this privacy policy, the provider collects the following personal data:<\/p>\n

    \n
  • Basic user information (name and surname, residential address, location);<\/li>\n
  • Contact details and communication data (email address, phone number, date, time and content of postal or email communication, date, time and duration of phone calls, call recordings);<\/li>\n
  • Channel and campaign \u2013 the method or source by which the user came into contact with the provider (website and advertising campaign or promotion, call center, physical store);<\/li>\n
  • Data on user purchases and issued invoices (purchase date and location, purchased items, item prices, total purchase amount, payment method, delivery address, invoice number and issue date, identification of the person who issued the invoice, etc.), as well as data related to handling product complaints;<\/li>\n
  • Data on user interaction with the provider’s website (visit dates and times, visited pages or URLs, time spent on individual pages, number of visited pages, total visit duration, settings made on the website) and responses to communications (email, SMS) from the provider;<\/li>\n
  • Data submitted voluntarily by the user via forms (e.g., prize draws or using product recommendation guides);<\/li>\n
  • Other data voluntarily provided by the user when requesting services that require such data.<\/li>\n<\/ul>\n

    The provider does not collect or process your personal data unless you enable it or consent to it \u2013 e.g., when ordering products or services, subscribing to newsletters, participating in prize draws, or when there is a legal basis or a legitimate interest for processing.<\/p>\n

    The period for which the provider stores collected data is defined in more detail in the section \u201cStorage of Personal Data\u201d of these general terms.<\/p>\n

    Purposes and Legal Bases for Data Processing<\/h3>\n

    The provider collects and processes your personal data based on the following legal grounds:<\/p>\n

      \n
    • Law and contractual relationships,<\/li>\n
    • Consent of the individual, and<\/li>\n
    • Legitimate interest.<\/li>\n<\/ul>\n

      Processing Based on Law and Contractual Relationships<\/h4>\n

      When providing personal data is a contractual obligation, necessary for concluding or performing a contract with the provider, or a legal obligation, you must provide your personal data. If you do not provide the data, the provider cannot conclude a contract with you or perform services or deliver products, as it lacks the necessary data.<\/p>\n\n\n\n\n\n\n
      Purpose of Processing<\/strong><\/td>\nDetailed Explanation<\/strong><\/td>\n<\/tr>\n<\/thead>\n
      Conclusion and performance of the contract<\/td>\nPerforming the contract concluded with the provider, including order fulfillment (delivery of products and services), communication, payment verification, and meeting other obligations of the provider and\/or the individual (legitimate interest under point (f) of Article 6(1) GDPR).<\/td>\n<\/tr>\n
      Direct communication about special offers, updates, discounts via email or SMS<\/td>\nBased on the national legislation of the Republic of Croatia, Urbano ogla\u0161avanje d.o.o. informs its customers about its products, services, and content. The customer can unsubscribe at any time via the unsubscribe link in received messages or by sending a written request to info@pool-line.hr.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Processing Based on Legitimate Interest<\/h4>\n

      The provider may also process data based on its legitimate interests, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject that require personal data protection. In such cases, the provider always performs an assessment in accordance with the GDPR.<\/p>\n\n\n\n\n\n\n\n\n\n\n
      Purpose of Processing<\/strong><\/td>\nDetailed Explanation<\/strong><\/td>\n<\/tr>\n
      General statistical analysis of customer and order data, and potential customers (contacts), for internal sales analysis, repeat purchases, aggregate customer behavior, advertising and business optimization<\/td>\nAt Urbano ogla\u0161avanje d.o.o., we conduct general statistical processing of customer and order data, as well as data from potential customers (contacts), to perform internal analyses of sales, repeat purchases, and aggregate customer behavior. We monitor and optimize business efficiency and advertising strategies, for example:<\/p>\n
        \n
      • Monitoring sales by sales channels (online, call center\/phone)<\/li>\n
      • Tracking how many customers make repeat purchases, how quickly, and in what value<\/li>\n
      • Tracking general sales metrics such as average basket value, number of items per order, etc.<\/li>\n
      • Monitoring responses to emails, SMS messages, phone calls, and advertising messages (TV, radio, online ads) to optimize ad performance (what, where, to whom, and how to advertise).<\/li>\n<\/ul>\n

        This statistical tracking allows us to optimize our business and marketing efforts and provide competitively priced products and services.<\/td>\n<\/tr>\n

      Access to your past orders and other data by Pool Line (Urbano ogla\u0161avanje d.o.o.) call center advisors for better service and offers<\/td>\nWhen you call the Urbano ogla\u0161avanje d.o.o. call center (or receive a call from us), our sales representatives and advisors have access to your recorded personal data and purchase history to offer you better service and more tailored offers.<\/p>\n

      If you do not wish this, you can request to stop such processing at any time by sending a written request to info@pool-line.hr.<\/td>\n<\/tr>\n

      Processing data about uncollected distance orders to prevent fraud<\/td>\nBased on legitimate interest, Urbano ogla\u0161avanje d.o.o. processes data on sent but uncollected orders to detect customers who disproportionately order cash-on-delivery products but fail to collect them, causing business damage.
      \nOnce such customers are identified, they are prevented from placing cash-on-delivery orders in the online store, although they may still place prepaid card orders.<\/td>\n<\/tr>\n
      Automated email communication based on initiation of the online purchase process<\/td>\nBased on legitimate interest, Urbano ogla\u0161avanje d.o.o. occasionally sends email messages to potential customers who added items to their shopping cart but did not complete the purchase, to encourage completion or offer assistance.<\/p>\n

      You can opt out of this communication at any time by sending a written request to info@pool-line.hr.<\/td>\n<\/tr>\n

      Basic personalized communication (via email, SMS, phone calls, post, browser notifications, website messages, social media) with customized discounts, offers, and content<\/td>\nThrough basic personalized communication, we aim to present relevant offers and content based on your past interactions.<\/p>\n

      We use the following data:<\/p>\n

        \n
      • Demographic data (date of birth or age, address)<\/li>\n
      • Purchase history (products purchased, time of purchase, number of purchases)<\/li>\n
      • Basic website usage behavior<\/li>\n
      • Your reactions to messages we send (message opens, link clicks, purchases).<\/li>\n<\/ul>\n

        We do not use any automated or semi-automated profiling, only segment recipient groups for each message. We do not focus on individual user data but perform aggregate analysis.<\/p>\n

        Based on this, it may determine:<\/p>\n

          \n
        • How often we send messages and through which channels.<\/li>\n<\/ul>\n

          You can opt out at any time via the unsubscribe link or by emailing info@pool-line.hr.<\/td>\n<\/tr>\n

      Direct notification about special offers, discounts, and content via phone calls and postal mail<\/td>\nBased on legitimate interest, Urbano ogla\u0161evanje d.o.o. occasionally informs customers via phone or postal mail about its products, services, discounts, and content.<\/p>\n

      You can opt out at any time by sending a request to info@pool-line.hr.<\/td>\n<\/tr>\n

      Use of Facebook Custom Audiences advertising tool<\/td>\nAs part of online advertising and either within the scope of legitimate interest or based on your consent, we use the Facebook Custom Audiences tool to deliver personalized advertising.<\/p>\n

      The service works as follows:<\/p>\n

      1. We upload your email address collected during purchase or voluntarily submitted.<\/p>\n

      2. Facebook checks it against its user database.<\/p>\n

      3. If you are not a Facebook user, nothing happens.<\/p>\n

      4. If you are a user, Facebook adds you to a custom audience list, which allows us to display tailored ads to that group.<\/p>\n

      5. This enables us to show more relevant and discounted ads on Facebook.<\/p>\n

      You may stop this at any time by submitting a request to info@pool-line.hr.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Processing Based on Your Consent<\/h4>\n
        \n
      • The provider also collects and processes (uses) your personal data for the following purposes, provided that you have given your explicit consent:<\/li>\n
      • To ensure you can access and use your user account and the provider\u2019s online store, and for technical website administration purposes,<\/li>\n
      • To send commercial offers and other content via email, SMS, direct mail, or phone calls where no other legal basis exists and you have consented to this,<\/li>\n
      • For any other specific purposes to which you explicitly agree when cooperating with the provider.<\/li>\n<\/ul>\n

        User Profiling Based on Consent<\/h3>\n

        Based on your consent, the provider also carries out personalized communication via various channels (email, SMS, phone calls, post, browser notifications, website messages, social media).
        \nTo provide you with the best possible offers and content tailored specifically to your needs, we create a user profile based on your consent. This profile is used as the basis for personalized communication.<\/p>\n

        For this, we may use the following data:<\/p>\n

          \n
        • Demographic data (date of birth or age, address)<\/li>\n
        • Your purchase history (products purchased, purchase times, number of purchases)<\/li>\n
        • Your behavior on Urbano ogla\u0161avanje d.o.o. websites (e.g. viewing specific products or content, adding items to cart, transactions)<\/li>\n
        • Your responses to the messages we send (e.g. email opens, clicks, purchases)<\/li>\n<\/ul>\n

          Based on this user profile, the following may be determined:<\/p>\n

            \n
          • What kind of offers you will receive (customers with more frequent or higher value purchases may receive better offers)<\/li>\n
          • How often and through which channels we will communicate with you<\/li>\n<\/ul>\n

            If you have given consent for this type of data processing and no longer wish to receive such communication, you may withdraw your consent at any time by clicking the unsubscribe link in the messages or by sending a written request to info@pool-line.hr.<\/p>\n

            Data Retention<\/h3>\n

            The provider will retain your personal data only for as long as necessary to fulfill the purpose for which the personal data was collected and further processed (e.g., for fulfilling your orders, verifying payments, meeting the provider\u2019s and\/or your obligations, ensuring access to special offers, sending newsletters, etc.).<\/p>\n

            Personal data processed based on legal obligations will be stored for the period required by law.<\/p>\n

            Personal data processed based on a contractual relationship will be stored for the duration necessary to execute the contract and for 5 years after its termination, except in cases where a dispute arises between you and the provider in relation to the contract. In such cases, the provider will store the data for 5 years after the final judgment or settlement, or 5 years after the date of the peaceful resolution if no court procedure was initiated.<\/p>\n

            Personal data processed based on individual consent or legitimate interest will be retained until the consent is revoked or a request to stop processing is made. The provider may delete such data even before consent is revoked, for instance, if the purpose has already been fulfilled (e.g., deletion of email addresses collected for newsletters even if the user has not unsubscribed) or if required by law.<\/p>\n

            After the retention period expires, the controller will permanently delete or anonymize the personal data in such a way that it can no longer be linked to an individual.<\/p>\n

            Contractual Data Processing<\/h3>\n

            As a data subject, you are informed and agree that the provider may assign certain tasks related to your personal data to other parties (data processors). These processors may process the entrusted data exclusively on behalf of the provider, within the provider’s authorization (as defined in a written contract or other legal act), and in accordance with the purposes defined in this privacy policy.<\/p>\n

            Processors cooperating with the provider may include:<\/p>\n

              \n
            • Accounting services, law firms, and other legal advisors<\/li>\n
            • Data processing and analytics service providers<\/li>\n
            • IT system maintenance providers<\/li>\n
            • Email delivery service providers (e.g., Mailchimp, Klaviyo)<\/li>\n
            • Payment system providers (e.g., Stripe)<\/li>\n
            • CRM (Customer Relationship Management) system providers (e.g., Microsoft)<\/li>\n
            • Online advertising solution providers (e.g., Google, Facebook)<\/li>\n<\/ul>\n

              The provider will not share your personal data with unauthorized third parties. Processors may handle data only according to the controller\u2019s instructions and must not use it for their own purposes.<\/p>\n

              The controller and its users do not transfer personal data to third countries (outside the EEA \u2013 EU Member States, Iceland, Norway, and Liechtenstein) or international organizations, except the USA \u2013 all processors in the USA are part of the Privacy Shield program.<\/p>\n

              Freedom of Choice<\/h3>\n

              You have full control over the information you provide. If you choose not to share certain data, access to specific website areas or functions may be restricted.<\/p>\n

              Individuals wishing to unsubscribe from the newsletter may do so by emailing info@pool-line.hr. If your personal data changes (postal code, email address, physical address, phone number), please inform us at the same email address.<\/p>\n

              Automatic Data Logging (Non-Personal Data)<\/h3>\n

              Whenever you access the website, general, non-personal data (e.g., number of visits, average time spent, pages visited) is automatically recorded (not as part of a user login). This information is used to assess website attractiveness and to improve content and usability. This data is not further processed or shared with third parties.<\/p>\n

              Cookies<\/h3>\n

              Cookies are invisible files temporarily stored on your device that allow the provider to recognize your computer during future visits. The provider uses cookies solely to collect information related to website usage and to optimize online advertising efforts.<\/p>\n

              Advertising cookies track individual usage of the provider’s website unless the user declines the use of cookies.<\/p>\n

              Security<\/h3>\n

              The provider takes extensive measures to ensure the security of personal data. Your data is continuously protected against loss, destruction, forgery, manipulation, and unauthorized access or disclosure.<\/p>\n

              Consent of Minors in Relation to Information Society Services<\/h3>\n

              Minors under the age of 16 should not provide any personal data on websites or by any other means without the permission (consent or approval) of the holder of parental responsibility (a parent or guardian). The provider will never knowingly collect personal data from individuals known to be minors (under 16 years of age), nor use or disclose such data to unauthorized third parties without the explicit consent of the parent or guardian.<\/p>\n

              This does not affect the general contractual laws of EU member states, such as rules on the validity, formation, or effects of a contract relating to a child.<\/p>\n

              Taking into account available technologies, the provider will make reasonable efforts to verify whether the holder of parental responsibility has given or authorized consent.<\/p>\n

              Rights of the Data Subject Regarding Data Processing<\/h3>\n

              If you have any questions about our personal data protection policy or the processing of your personal data, you may contact us freely. Write to us at info@pool-line.hr or call us. Based on your request, we will respond in writing and in accordance with regulations.<\/p>\n

              To ensure fair and transparent processing, you have the following rights as a data subject under applicable legislation:<\/p>\n

              Right to Withdraw Consent: If you have consented to the processing of your personal data for one or more specified purposes, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.<\/p>\n

              Consent may be withdrawn by sending a written statement to: Urbano ogla\u0161avanje d.o.o., \u0160kolji\u0107 15, 51000 Rijeka, or via email to info@pool-line.hr.<\/p>\n

              Withdrawal of consent has no negative consequences or sanctions for the individual. However, some services may no longer be available if personal data is required to provide them.<\/p>\n

              Right of Access<\/strong>: You have the right to obtain confirmation from the provider (data controller) as to whether or not personal data concerning you is being processed, and, if so, access to the data and certain information (such as purposes of processing, categories of data, data recipients, storage periods, existence of rights to rectification or erasure, restriction or objection to processing, the right to complain to a supervisory authority, source of data if not collected from you, the existence of automated decision-making including profiling, the reasons for it, and its consequences for you, etc.).<\/p>\n

              Right to Rectification<\/strong>: You have the right to obtain from the provider the rectification of inaccurate personal data concerning you without undue delay. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.<\/p>\n

              Right to Erasure (Right to Be Forgotten)<\/strong>: You have the right to have your personal data erased by the provider without undue delay if one of the following grounds applies:<\/p>\n

                \n
              • (a) The data is no longer necessary for the purposes for which it was collected or otherwise processed,<\/li>\n
              • (b) You withdraw consent and there is no other legal basis for processing,<\/li>\n
              • (c) You object to processing and there are no overriding legitimate grounds,<\/li>\n
              • (d) The data has been unlawfully processed,<\/li>\n
              • (e) The data must be erased to comply with a legal obligation under EU or national law applicable to the provider,<\/li>\n
              • (f) The data was collected in relation to the offer of information society services.<\/li>\n
              • In certain cases, according to applicable law, you may not have the right to request erasure.<\/li>\n<\/ul>\n

                Right to Restriction of Processing<\/strong>: You have the right to request that the provider restrict the processing of your personal data when one of the following applies:<\/p>\n

                  \n
                • (a) You contest the accuracy of the data, for a period enabling the provider to verify it,<\/li>\n
                • (b) The processing is unlawful, and you oppose the erasure and request restriction instead,<\/li>\n
                • (c) The provider no longer needs the data, but you require it for legal claims,<\/li>\n
                • (d) You have objected to processing, pending verification whether the legitimate grounds of the provider override yours.<\/li>\n<\/ul>\n

                  Right to Data Portability<\/strong>: As an individual, you have the right to receive personal data concerning you, which you have provided to the provider, in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from the provider to whom the personal data was given, where:<\/p>\n

                    \n
                  • (a) the processing is based on your consent or on a contract, and<\/li>\n
                  • (b) the processing is carried out by automated means.<\/li>\n<\/ul>\n

                    As an individual, you also have the right to have your personal data transmitted directly from one controller (provider) to another, where technically feasible.<\/p>\n

                    Right to Object to Processing<\/strong>: As an individual, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you, which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the provider, or which is necessary for the purposes of the legitimate interests pursued by the provider or a third party, including profiling based on such processing. The provider shall no longer process the personal data unless it demonstrates compelling legitimate grounds for the processing which override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.<\/p>\n

                    Where personal data is processed for direct marketing purposes, the individual shall have the right to object at any time to processing of personal data concerning them for such marketing, including profiling to the extent that it is related to such direct marketing. Where the individual objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.<\/p>\n

                    Where data is processed for scientific or historical research purposes or statistical purposes, the individual has the right to object to processing on grounds relating to their particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.<\/p>\n

                    Right to Lodge a Complaint with a Supervisory Authority<\/strong>: Without prejudice to any other (administrative or other) remedy, you have the right to lodge a complaint with a supervisory authority, particularly in the country where you have your habitual residence, your place of work, or the place of the alleged infringement (in Croatia, this is the Data Protection Authority), if you believe that the processing of personal data relating to you infringes data protection regulations.<\/p>\n

                    Without prejudice to any other (administrative or extrajudicial) remedy, you have the right to an effective judicial remedy against a legally binding decision of the supervisory authority concerning you, as well as where the supervisory authority does not handle your complaint or does not inform you within three months of the progress or outcome of the complaint. Proceedings against a supervisory authority shall be brought before the courts of the Member State where the supervisory authority is established.<\/p>\n

                    You may address any requests relating to the exercise of your rights concerning personal data to the controller in writing, via one of the contact methods listed at https:\/\/www.pool-line.hr\/kontakt.<\/p>\n

                    For reliable identification, the controller may request additional data. Action may only be refused if the controller proves that the individual cannot be reliably identified.<\/p>\n

                    The controller must respond to the individual’s request, by which they exercise their data protection rights, without undue delay and at the latest within one month of receiving the request.<\/p>\n

                    Notification of a Personal Data Breach to the Supervisory Authority<\/h3>\n

                    In the event of a personal data breach, the provider is obliged to notify the competent supervisory authority, unless the breach is unlikely to result in a risk to the rights and freedoms of individuals.<\/p>\n

                    If there is a suspicion that a criminal offence has been committed in connection with the breach, the provider must notify the police and\/or the competent public prosecutor’s office.<\/p>\n

                    If the breach is likely to result in a high risk to the rights and freedoms of individuals, the provider must notify the individuals concerned immediately or, if not possible, without undue delay.<\/p>\n

                    The notification to the individual must be made in clear and plain language.<\/p>\n

                    Publication of Changes<\/h3>\n

                    Any changes to our personal data protection policy will be published on the website www.pool-line.hr.<\/p>\n

                    By using the website, the individual confirms that they accept and agree with the entire content of this privacy policy.<\/p>\n

                     <\/p>\n","protected":false},"excerpt":{"rendered":"

                    The purpose of this privacy policy is to inform customers, potential customers, and visitors to the Pool Line website, operated by Urbano ogla\u0161avanje d.o.o., \u0160kolji\u0107 15, 51 000 Rijeka, about the purposes and legal basis for the processing of personal data by Urbano ogla\u0161avanje d.o.o. (hereinafter: Urbano ogla\u0161avanje d.o.o., the provider, or the data controller). 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